Take a day we run
A shape we have run many times and know lands. Priced up front, ready to go, nothing to decide beyond the date.
Best if it's your first time in Japan, you're short on days, or you'd rather we just handled it.
Itineraries · by enquiry
Some days don't start from a menu. Tell us who's coming, what you're curious about, and what you'd rather avoid — and we build the day around that, hour by hour. No fixed itinerary until it's right.
How it works
There is no form to survive and no itinerary to approve in triplicate. You tell us roughly what you're after, we come back with a shape, and we keep moving it until it's right.
One we built
For a family of four who said “food, and nothing touristy.” Nothing here was on a menu; all of it came out of a twenty-minute conversation.
A Tuesday in October · four guests · 9:00–17:00 · five stops
09:00
Their guide met them there, talked the plan through, and asked what they would rather skip.
09:40
A standing counter in the outer market where the chefs eat before work. No English menu — the guide ordered, they pointed at what looked good.
11:15
Third generation. They showed the family how the sharpening is done, and why the good ones cost what they do.
12:40
The knife shop's owner phoned a tempura counter two streets away in Asakusa. It is in no guidebook.
14:30
Temple lanes, a senbei shop the same family has run for generations, and a coffee roaster the size of a closet.
15:30
The children were done walking. Their guide knew a bench-lined path through Ueno Park, and a taiyaki stand on the way. Twenty minutes later everyone was fine.
17:00
Eight hours, door to door. Dinner was already booked — four seats at a counter, in their name. We made the call while they were out walking.
Which way in
Both are private, both take one booking at a time, and both are priced by the day. The difference is only where the day starts from.
A shape we have run many times and know lands. Priced up front, ready to go, nothing to decide beyond the date.
Best if it's your first time in Japan, you're short on days, or you'd rather we just handled it.
Starts from your questions rather than our menu. Any of the places we cover, in whatever order the day actually wants to go.
Best if you've been before, you're travelling with people who need different things, or you already have something specific in mind.
Most people land somewhere between the two, and that's fine — take one of ours as a first draft and tell us what to change.
What it costs
Plan your trip
Take one of our days — confirmed the moment you book — or start a custom one, built with a person who usually replies the same day.